Bowflex by TDK Marketing


Bowflex® has worked for more than one million people, and it can work for you. Get fit with 20-minute workouts, three times a week and the assurance of our 100% Six Week Satisfaction Guarantee.


Bowflex® home gyms represent years of continuous engineering refinement and technological evolution. They are designed to feel brand new, even after 10 years of use.


Unlike many TV fitness fads that have come and gone, Bowflex® home gyms have been recognized as one of the most dependable and trusted names in home fitness for over 20 years.

Unlike traditional machines, Bowflex® home gyms utilize advanced resistance technology that doesn’t rely on gravity. As a result, Power Rod and SpiraFlex® gyms eliminate inertia, making it impossible to ‘cheat’ your way through an exercise while reducing strain on the joints and tendons. For efficiency, safety and results, no free weight system or weight stack machine even comes close.


The Bowflex grew out of a now-expired patent first conceived by an Ethiopian engineering student in the United States, Tessema Dosho Shifferaw. Bowflex of America, Inc. began marketing the first product, Bowflex 2000X in 1986. Instead of conventional weights or pulley machines, the original Bowflex machine used a combination of polymer rods to create constant resistance or tension.[9]

Bowflex of America changed its name to Bowflex, Inc, and became a public company on the Toronto Stock Exchange.[10] In 1999 the company changed its name to Direct Focus, Inc. and initiated an IPO on Nasdaq. With the success of Bowflex, the company bought the Nautilus Corporation, Schwinn Fitness, and Stairmaster and is now Nautilus, Inc.[11] In 2002 the company moved to the NYSE and renamed itself The Nautilus Group and is now Nautilus Inc..

Bowflex by TDK Marketing

Disclaimer: These statements have not been evaluated by the Food & Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease. Please, consult your physician. Testimonials and product reviews reflect individual people’s unique experiences and opinions and should not be viewed as professional advice. Individual results may vary. Due to their unique specialization in vitamin therapy and nutrition, our doctors are provided compensation for their expertise.